+49 30 40752337


For press related inquiries please contact:

Beate Wiese


The digital revolution is changing the way we live, work and consume. Physical stores are no longer only distribution channels but rather brand-touchpoints where customers seek for experiences and service.


This market situation challenges branded companies to re-imagine retail and merge online and offline channels to create a seamless customer experience. 


We support our clients in this transition and design the next generation of retail.


SHOWROOMING was founded in 2017 by Ayhan Yuruk. In the first phase we focused on consulting onliners go offline and translated their e-DNA into a physical brand experience. Meanwhile the majority of our enquiries come from traditional companies, who aim to re-think and re-design their physical brand experience.


We meet

We get to know each other and discuss how we can work together. Contact us.

We nail it

We plan all details and execute

We sparkle

We design an experiential retail concept and present it to you.
This phase depends on the type of project - it can range from two to multiple rounds for fine-tuning the concept until we reach the ultimate sparkles in your eyes.

We kick-off

You brief us. This phase depends on the type of project - it can range from a briefing call or -email, to a briefing meeting or a workshop.

We dive deep

Every project starts with a deep dive into your world. We want to understand your brand identity, your strategy, your target group and your KPIs so that everything we design evolves around your brand DNA.

We get real

How can we make your retail space SEXY AGAIN? 
We analyse. We brainstorm. We get strategic.


We are creative strategists with passion for tech

We are not simply a retail studio that designs creative concepts. We have a strong strategic mindset, are KPI focused and we know what’s hot in terms of technology.