BERLIN

 +49 30 40752337

getinspired@hashtagshowrooming.com

PRESS

For press related inquiries please contact:

Beate Wiese

press@hashtagshowrooming.com

IMPRINT
POS-ANALYTICS

Imagine Google-Analytics for brick-and-mortar spaces, with real-time customer data and no WIFI-tracking nonsense! 

ABOUT OUR ANALYTICS TOOL:

Through our innovative in-store tracking and analysis platform, we empower retail brands with the opportunity to leverage powerful technologies, like AI and facial recognition, to accurately track and monitor customers and real store visitors.

We are taking personal data very seriously and guarantee you, that data privacy and processing are fully GDPR compliant.

Read more.

3-EASY-STEPS

01

SEND US YOUR

STORE LAYOUT
 

WE DEFINE THE POSITION OF OUR 3D SENSORIC CAMERAS FOR THE MOST ACCURATE RESULTS

02

CHOOSE THE MODULES YOU WOULD LIKE TO MONITOR

WE TAKE CARE OF THE INSTALLATION, CREATE YOUR ACCOUNT AND PROVIDE POWERFUL INSIGHTS

03

ACCESS YOUR REAL-TIME

DATA ON AN INDIVIDUAL ONLINE DASHBOARD, FILTER INSIGHTS

OR PULL CUSTOM REPORTS

MODULES

DEMOGRAPHICS

GENDER / AGE / ETHNICITY

ZONING HEATMAP
STAFF EXCLUSION

CONVERSION ANALYSIS
 

CUSTOMER BEHAVIOR
RETENTION & DWELL TIME

TARGETED SCREEN CONTENT 

 

PEOPLE COUNTING 

IMPRESSION & CAPTURE RATE

 

Track the number of shoppers passing by your store, the number dwelling in front of your shop window (impression rate) and the number entering your store. The capture rate (turning passers-by into in-store visitors) enables you to assess and optimize the performance of your experience concept, marketing campaigns and visual merchandising and helps you to optimize your staff planning according to visitors flows. 

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2

CONVERSION ANALYSIS

How many of your in-store visitors also bought something and after which time? Determining your conversion rate (turning visitors into customers) is critical to maximizing your retail experience and optimizing your product placement, in-store campaigns, and services.

3

DEMOGRAPHICS

Analyze who enters your store and what triggers work for certain target groups, i.e. how old are your visitors? Of which gender? Of which ethnicity?

This knowledge enables you to analyze the effect of your retail activities on your target group and supports you in optimizing your retail strategies to fit your brand positioning.

CUSTOMER BEHAVIOR
RETENTION & DWELL TIME

This tool analyses the frequency of visits of a shopper (loyalty) and highlights first time visitors. Moreover it provides insights into how long your shop visitors dwell in your store. Break down overall dwell time and analyse in detail how many of the store visitors left the shop immediately after their arrival or within a certain time span. This loyalty and interaction-time data enables you to assess & optimize your target group campaigns and analyze overall store appeal.

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ZONING HEATMAP 

STAFF EXCLUSION

Analyze the different areas of your store in terms of most-/least visited zones, the behavior of age-/gender groups and customer sentiment, i.e., Where do visitors spend their time in your store? In front of which products? And for how long?

This data enables optimize store layout to drive traffic to featured products and increase sales.

To purify your data based on real visitors only, staff counting can be excluded. 

6

TARGETED SCREEN CONTENT

 

Our tool recognizes the demographics of the visitor and plays content according to their needs and your settings. 

Target your registered customers with personalized content or capture first-time visitors with content based on their demographics.

 
 
 
 
 

All the insights at your fingertips in real-time.

Easily filter relevant data and generate custom reports. 

ONLINE DASHBOARD

Create new value through your CRM and Retail Analytics systems integration:

By enriching your CRM data with analysis generated from the SHOWROOMING in-store tracking platform, you can make more informed business decisions and maximize brand performance, revenue opportunities, product placement, and in-store experience.

Create your custom report within a minute.

No more waiting: Access your in-store customer data in real-time. With advanced filtering and downloading options, our online reporting tool enables you to slice and tailor the report to your specific requirements.