SCREEN REACTS TO PASSERSBY
SYSTEM ANALYZES OUTFIT
TARGETED PRODUCT RECOMMENDATIONS
Every concept by #SHOWROOMING offers the client individual solutions and is created based on defined KPIs in an ideation phase in close collaboration with the client.
The above sample concept shows the mechanism of an AI-Driven window based on a sportswear brand or retailer, where the objective is to increase sales of a key-style with different color variations - in this case, a sneaker.
When passersby walk by the store window, a sensor in the screen recognizes certain features and traits and plays automated targeted content.
This grabs the customers attention and they start to interact with the screen that is placed behind the window. An integrated sensor recognizes pre-defined physical traits - in this example, the system is programmed to detect the color scheme of the customers outfit.
The system proposes a targeted style based on gathered data to the customer (in this case, a sneaker in a certain color) - and displays this on the screen.
A projector maps the chosen color in real time on a physical model of the shoe as part of the window-display.
Via QR-code, the shoe can be purchased instantly via different payment solutions - or reserved in the store for the client to try it on.
All our data-gathering systems and technologies are GDPR-certified.
BENEFITS OF AN AI-DRIVEN SHOP WINDOW FROM #SHOWROOMING:
1: TECHNOLOGY BASED
All concepts from #SHOWROOMING are based on modern retail technology. The installation of smart screens in the shop window not only extends the areas of communication to the storefront itself, but also opens up a wide range of possibilities for connected shopping, data collection, customer activation, rewards and stock management.
2: OPTIMISED USAGE
Adding smart screens to your window designs makes use of the full potential of your storefront and adds an entire new level of communication, information and interaction.
3: FULL-SERVICE APPROACH
#SHOWROOMING can accompany and guide you trough the entire project - from conception to realisation, installation and beyond.
BECAUSE OF THE COVID-19 PANDEMIC, THE NEEDS AND CHALLENGES FOR VISUAL MERCHANDISING HAVE CHANGED.
Due to restrictions and long-lasting changes in the customers mindset, shop windows are developing into interactive, shoppable communication tools.
More and more retailers are relying on digital support not just for stopping power, but also to provide insights into customer behavior and demographics.
This allows retailers to make optimal use of the available space and to implement promotional activations as well as sales-relevant information digitally.
The technologies used are not visually appealing gimmicks - they customers attractive added value such as vouchers for e-commerce, information about the stock situation in the store, click & meet bookings and much more.
LEAD-TIME: 2 MONTHS
IMPLEMENTATION ACROSS MULTIPLE STORES IS POSSIBLE
Interested? We are happy to schedule a complimentary consulting call.
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